Roast Master's Choice x 3

What is the best coffee? The simple answer is that there is no universal “best” coffee. Taste is a very individual experience and is influenced by several factors:

• Your genetics, which determine how your brain interprets different flavors.
• Your upbringing, which shapes your preferences for certain tastes.
• Taste receptors, which can be altered by medication and diet.
• Taste training, which can help you better distinguish flavors – much like wine tasting.
• Life experiences , which link flavors to memories, both positive and negative.
• Foods you have recently eaten, which can affect how you perceive new flavors.
• Your mood and stress levels, which change how the brain receives taste impressions.

So when someone says “coffee X is the best,” what they really mean is “coffee X suits my unique taste profile” – which may not be right for you. Instead, we recommend that you try different coffees for yourself and discover what you like.

To make your tasting journey easier, we have created Rostmästarens val – a set of three 250 gram bags, with coffee from different parts of the world, each with its own unique character. A perfect way to start exploring the exciting and multifaceted world of coffee.