Roast Master's Choice

What is the best coffee?

The simple answer is that there is none. Taste is a very, very individual experience. It is affected by:

• Your genetics, which affect how your brain perceives certain flavors.

• The upbringing, which makes you prefer certain flavors over others.
  taste receptors, which can be changed by medication and diet.

• Taste training, which can teach you to better identify flavors (similar to wine tastings).

• Life experiences, which can bring negative or positive memories in connection with a taste.

• Foods you've eaten recently, which can also change your taste receptors.

• Mood and stress levels, which change how your brain perceives flavors.

This is why when someone says “coffee X is the best”, what they really mean is “coffee X is the best for my specific taste”, and this is not useful to you. We recommend that you don't listen to coffee "connoisseurs" and instead simply try different types of coffee.

We have come up with the "Roaster's Choice". A product with 3 bags of 250 gr with coffee from different parts of the world that all have their own unique taste. A good choice to start a taste journey in the wonderful world of coffee.